Nature’s Bakery provides all natural on-the-go snacks that support health conscious living and active life styles. They offer a delicious line of all natural stone ground whole wheat fig bars that can be found at local health food stores and major grocery retailers throughout the United States and Canada.
The Truckee Donner Chamber of Commerce, in partnership with the town of Truckee, promotes Truckee as destination with marketing programs including event support, and visitor services for the management and operation of the California Welcome Center in the historic train depot in downtown Truckee.
Standup Paddle Magazine is dedicated to the lifestyle, travel and destination known as adventure paddling on the water.  From men and women who have the passion for exploring and living the dream, we are committed to telling their stories and finding new places for the ultimate discover.

The Lake Tahoe Paddleboard Association‘s mission is to promote, support and provide paddleboarding events and activities on Lake Tahoe, Donner Lake and other high Sierra lakes. Proceeds from the paddleboard and stand-up paddleboard race events benefit local aquatic clubs and non-motorized water sport recreation programs in the Tahoe-Truckee area.

Mourelatos Lakeshore Resort, Nestled on the magnificent pristine beach of Lake Tahoe’s north shore, offers a stunning lake-front boutique lodging experience on the edge of a 275 foot private beach in Tahoe Vista, California.  It’s a treasured spot where the spectacular views of Lake Tahoe from the 32 well-appointed and spacious suites are just the beginning of what you will experience from its convenient and central location.
Located in Kings Beach, North Lake Tahoe, Tahoe Paddle & Oar has Provided quality paddling equipment and accessories since 1986.
Our delicious blend of café menue, standup paddleboard shop, and year round watersport rental fleet makes Waterman’s Landing Lake Tahoe’s coffee house and paddling headquarters.
South Tahoe Standup Paddle‘s mission is to share our love and passion for standup paddling with others.  Empowering our customers with the expertise and right equipment to enjoy all aspects of the sport.  Because:  “Life is better on the lake”.
Welcome to FERRARI’s CROWN RESORT. We are proud to be your Home Away From Home. Ferrari’s is a family owned and operated lakefront lodging establishment in business for more than 50 years. Located in Kings Beach on a beautiful private sandy beach within minutes of all your favorite summer and winter activities.

Odyssey Charters is a boat charter business focusing on giving people an experience to remember. Whether you are joining Odyssey on a destination paddle adventure on one of their premium SurfTech paddle boards for sunrise in Emerald Bay  or reeling in a Mackinaw while out fishing Odyssey Charters will provide a great life experience.

Enjoy beautiful lake views from JASON’S outside deck or dine in a warm, rustic mountain atmosphere. Our menu features American classics such as prime rib, seafood, pasta, ribs, gourmet burgers & nightly specials. Lavish 12-foot salad bar. Kids’ menu available. Be sure to try their homemade desserts!
At MTI we love to make life jackets that paddlers want to wear.  Not just because a law says you should but because it’s the smart thing to do.  And with an MTI FLUID BELT PACK it’s no big deal – just clip it on and forget about it.  We understand that you have a race to paddle!  Share your favorite O’Neill Tahoe Cup moment at our face book page.  The best photo will win some very cool MTI logoed swag!  Live.  Love.  Life(jacket).
Truckee Tahoe Medical Group has been committed to caring for local families for over 50 years. We specialize in comprehensive primary care and sports medicine and are proud to support local sporting events.
Tune in to Tahoe! TahoeTV, tahoetopia.com and the free Lake Tahoe app. Your source for what’s going on, in and around Lake Tahoe. Tune in daily for live streaming web cams, weather, recreation conditions, events, and much more.
Sawyer “The Feel of Water”™ Designing performance driven paddles with American Craftsmanship since 1967. Blending traditional knowledge with new innovative methods to provide unsurpassed functional beauty, strength,and light weight construction. Featuring the fully adjustable Quickdraw ™ shafts, ultra light Mana™, and the solid core Banzai™ and Northshore™. Become one with water at PaddlesandOars.com
The North Lake Tahoe Resort Association is a proud sponsor of the 2015 Tahoe Cup SUP and Prone Paddleboard Race Series.
Stokes Signs have been designing and making custom signs since 1974. They pioneer new technologies while continuing to practice traditional sign-making techniques. From Neon Signs to Reverse Gold Work and everything in between, they design, fabricate, and install your custom sign.
The Willard Family opened the Willard’s Sport Shop back in 1978. They provide knowledge about our products and location that is unmatched by any other shop.
Tyde Music is a maker of handcrafted ukuleles, drums, didgeridoos and more. Local to the North Shore of Lake Tahoe, they take their inspiration from the natural world around them.  A new take on the traditional, each build is unique and custom builds are welcomed.
Great Beer, Great Food and Great Service.  Cold Water Brewery and Grill is South Lake Tahoe’s all-grain brewery featuring hand-crafted beer brewed on-site in our comfort kitchen.
Hammer Nutrition is an endurance sports nutrition company founded in 1987 by Brian Frank. Hammer Nutrition provides unparalleled products, knowledge and service to health conscious athletes all over the world.

Tahoe Timber is a lifestyle brand dedicated to utilizing sustainable renewable and reclaimed resources to craft unique quality products inspired by natures beauty. Tahoe Timber practices responsible usage of natural resources.  Our products focus on the use of materials that are sustainably harvested reclaimed and renewable. We cherish the place we live and want to preserve its beauty by having a small environmental footprint as a company.

Alibi Ale Works is a craft brewery and public house that has been transforming Lake Tahoe water into delicious beer since 2014. Alibi’s beer line up rotates frequently, balancing tradition and innovation, with the goal of keeping their fan’s tastes buds intrigued. Look for Alibi beers in cans, bottles and draft throughout Lake Tahoe, Truckee and Reno. Also be on the lookout for their new Truckee taproom opening in early summer 2017.

Stasher Headwear, based out of Truckee, Calif, is a local hat company who mixes style with functionality. Each hat is equipped with a unique fabric that is hand cut and sewn into a versatile pocket. These pockets are designed to perfectly fit credit cards, IDs, and cash; Stasher hats become much more than an accessory.

Waterkids is the first and only company in the watersports industry to design an entire line of high-end stand up paddleboards specifically for KIDS! Our boards are designed smaller and lighter weight to give access to everyone in the family in experiencing SUP with REAL equipment. Where the journey begins.